HEINEKEN – 48 HOURS OF LIVE INNOVATION IN 30 SECONDS
HEINEKEN has challenged designers from all over the world to share their sustainable ideas and solutions about the future of beer packaging. To kickstart the competition, Janne Kyttanen, industrial designer and pioneer of 3d prototyping, was locked in a secret location for 48 hours to develop his innovative ideas and inspire the participants.
Directed by Zoe & Marco
Agency: Make, Amsterdam
Cinematography: Jonathan Massey
Illustrations: Yvo Sprey